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CCO In Practice

What good looks like.

Short, practical examples that map to CCO scoring. Each one shows the standards and evidence artifacts reviewers can verify.

Note: These are illustrative examples, not client case studies.

Customer Support Team
Any Service Team
Act Service Recovery Standard

Handling issues consistently, even when it is busy

Standard: one owner, one promised update time, and a clear closure check. Evidence: issue log, recovery checklist, sample resolved cases, and a promise kept tracker.

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Team Meeting
Product and Ops
Listen Customer Listening Cadence

Turning feedback into decisions, not a folder of notes

Standard: a weekly ritual that ends with decisions and owners. Evidence: listening notes, insights log, decision log, action backlog, and closed loop messages to customers.

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Leadership Team
Cross Functional Teams
Act Clear Ownership and Governance

Decision making without bureaucracy

Standard: clear decision rights, escalation rules, and an agreed definition of priority. Evidence: RACI, meeting notes, decision log, prioritization criteria, and exception handling guide.

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Operations Review
Contact Center QA
Improve Quality That Improves CX

QA that measures experience, not only compliance

Standard: QA includes empathy, clarity, and resolution quality. Evidence: QA rubric, calibration notes, sample evaluations, coaching notes, and before and after trend snapshots.

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Customer Service Desk
Branch or Store Teams
Improve Journey Standards

Non negotiables for the highest risk steps

Standard: a small set of journey standards for moments that drive complaints or churn. Evidence: journey map, standards list, training snippet, spot check results, and a simple exceptions log.

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Data and Metrics
Early Stage CX Program
Improve Metrics That Trigger Action

Beyond NPS: measures you can start this month

Standard: every metric has a definition, an owner, and a trigger that leads to action. Evidence: metric dictionary, dashboard snapshot, example decision influenced, and an action tracker.

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