Big brands do not win on features alone. They win on trust, consistency, and how easy they make life for customers. Earn the CCO Seal to validate customer-centricity across leadership, operations, and frontline delivery.
The CCO Seal is third-party validation that customer experience is built into how your organization runs, not just how it markets.
When processes are designed around the customer, issues are prevented upstream. Certification highlights friction points across channels and validates that your fix is systemic, not cosmetic.
Customer-centricity breaks when goals conflict. The assessment checks that leadership priorities, incentives, and operating rhythms reinforce the same customer outcomes.
Growth introduces inconsistency. The CCO Seal confirms you can deliver a reliable experience across branches, teams, and partners, even as you scale.
Customers judge your organization by what happens when something goes wrong, when they need help, or when they are in a hurry. The Corporate Track measures whether your operating model consistently protects the customer, not just the happy path.
A rigorous but straightforward process designed for real-world corporate environments.
Share basic organizational details and your primary customer journeys. We benchmark you by industry and operating complexity to keep comparisons fair.
Our analysts review your practices against the Global CCO Standard. This includes leadership interviews, evidence review, and journey-level validation across channels.
Score 75% or higher to earn the seal. You receive a digital badge, a physical trophy, an executive summary, and inclusion in the annual "Top Customer-Centric Organizations" report.
Request an overview of the criteria and see how certification can support your CX strategy, culture, and governance.